About Minutiae
Where Every Detail Tells a Story
Minutiae was born from a shared dream — two long-time friends bound by an enduring passion for fashion and a desire to create something extraordinary, right here in India.
What began amidst the stillness of the lockdown soon evolved into a journey of creativity, resilience, and reinvention. The early days were anything but easy – countless experiments, endless learning curves, and moments of uncertainty. Yet, through it all, one thing remained constant: our belief in the beauty of details.
Like many startups, our journey began with challenges. Nothing seemed to work at first
From manufacturing to selling, every step tested our patience and determination. But we kept learning, adapting, and evolving.
Slowly, with dedication (and a lot of late nights), we found our footing on major marketplaces like Amazon, Instamart and Myntra.
Today, Minutiae stands as a testament to how far passion and persistence can take you. We're proud to be a homegrown brand bringing trend-forward, high-quality fashion accessories to style-conscious customers across India.
From humble beginnings to establishing our presence on leading marketplaces, Minutiae has grown into a distinctive D2C fashion accessories brand that embodies refinement, craftsmanship, and authenticity.
Our Essence
At Minutiae, we believe that true elegance lies in the details — in the subtle play of form, texture, and craftsmanship that transforms an accessory into an expression of individuality.
Each piece we design is a dialogue between tradition and modernity, inspired by the artistry that thrives in every corner of India.
Our creations celebrate the richness of local craftsmanship, reimagined for the contemporary wardrobe.
Our Vision
To bring together the finest expressions of Indian artistry under one name — Minutiae.
Our vision is to redefine the landscape of fashion accessories by curating and creating designs that resonate with sophistication, purpose, and a quiet sense of luxury.
We aspire to make Made in India synonymous with timeless elegance and global appeal.
Our Promise
Every piece from Minutiae is thoughtfully designed, ethically crafted, and meticulously finished.
Because in the world of fashion, it's not just about what you wear -
it's about the details that define you.
